Advertising Content Policy

Last updated: 25 Oct 2026 — this is a template; have it reviewed by legal counsel before publishing.

Technical Requirements

Advertisements must meet the file format, size, resolution, and (for video) duration limits shown at upload time. Content that fails automated technical checks cannot be submitted for review.

Manual Review

Every advertisement is manually reviewed before it is scheduled to display. Review considers content appropriateness, legal compliance, and fit with the technical specification of the booked screen.

Prohibited Content

• Unlawful, defamatory, or deceptive content
• Content infringing third-party intellectual property or rights of publicity
• Content for restricted categories under applicable advertising regulations (e.g. tobacco, certain pharmaceuticals) unless separately approved
• Sexually explicit or graphically violent content

Rejection & Resubmission

If content is rejected, a reason is provided and you may upload a corrected advertisement on the same booking at no extra charge.

Ownership & Rights

By uploading an advertisement, you confirm you own or are authorized to use all content within it, and grant MSP Digital the right to display it on the booked screen for the duration of your campaign.