MSP Digital doesn't charge a flat daily rate — your price is built from exactly what you select, calculated the moment you book:
Screen
Different screens carry different base rates depending on location and footfall.
Hour
Each hour of the day is priced independently — evenings and peak hours may cost more than early morning.
Number of Plays
You choose how many times your ad plays within each booked hour; price scales directly with plays.
Date
Select dates may carry a festival or weekend rate, set independently of the standard hourly price.
How your total is calculated
- Each selected hour's rate × the number of plays you chose = that hour's amount
- All hours are summed into a subtotal
- Any applicable discount is subtracted
- GST (currently 18%) is added
- The result is your final total — recalculated on our server before payment, never taken from what your browser displays
Exact rates vary by screen and hour — see live pricing on each screen's details page, or start a booking to see the full breakdown.